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三義丫箱寶 / 幸運鴨系列品牌形象識別整體規劃/ Branding

木鴨在歐美國家有〝飛來幸運〞之意義。三義丫箱寶早年代工外銷木鴨,創造〝木鴨工廠〞鼎盛時期,因此對其有著深厚革命情感。設計上以手繪雁鴨、樸質色系與緩衝瓦楞結構設計,表現生態保育與環保概念,傳達帶來幸運「LUCKY YA!」之意涵。

Wooden duck manifests “flying luck” in the US and European countries. Sanyi Duck Factory engaged in OEM of wooden duck exported to US, Japan and Europe in early years. 「LUCKY YA!」wooden duck series reached its peak production of “wooden duck factory.” For Sanyi Duck Factory, wooden ducks express profound and irreplaceable historical feelings. The design of the work features hand drawn illustrations, simple and unadorned tone, and kraft package that express the manifestation of natural ecology and carries a special meaning of 「LUCKY YA!」 which brings luckiness to the owners.