Brand Identity and Image of OLD SUITCASE Bird’s Nest
OLD SUITCASE, a natural, quality bird’s nest brand from Indonesia, originates from the memory extension of "old leather suitcase" of two youngsters born in the 1980s. Their meeting together as two who are in the same camp leads them to a happy fate bringing two lovers from Indonesia and Taiwan together to embark on a new journey of jointly creating a bird’s nest brand. Brand identity of this product projects the Indonesia’s characteristic style of BATIK motif in exquisitely combining the brand’s core traits and motif images of “sparrow, leather suitcase and Indonesia’s national flower” to deliver the brand’s exquisite attitude and token of appreciation. Vision design on package of the product embodying the concept of "old leather suitcase" as the entity applies the color matching of brand blue and gold and combines the brand’s unique sparrow motif as an overall visual development to demonstrate the glamour of temperament of noble, sumptuous and top-notch bird’s nest brand that draws attention of consumers who share the same philosophy.