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丰丹嚴選本舖 品牌識別/ Branding

丰丹-品牌形象系列禮盒設計
「丰丹-品牌形象系列禮盒設計」運用丰丹品牌「Favor Desserts」的字首代表字母-「F」和「D」,經巧妙排列組合後,幻化出散發品牌韻味丰采的精緻圖騰。我們以品牌專屬獨特圖騰,貫穿整體視覺呈現,華麗外放卻沉穩內斂,勾起對幸福的美好奇想,在消費者心中綻放,同時傳達品牌講究堅持的精神,帶給消費者精緻且細心製成的經典烘焙產品。品嚐一口丰丹,為平淡無奇的生活,注入驚奇的愉悅美好,是消費者心中的幸福夢想。

Favor Desserts –Brand Image Gift Set Design
The design of Favor Desserts’ brand image gift set is integrated with the initials of Fengdan’s brand “Favor Desserts”, “F” and “D”, which are carefully arranged to form a fine totem, expressing the charm of this brand. Focused on the brand specific totem, the design is glamorous but yet dignified to attract fantasy about happiness. It is a flower blossoming in consumer’s heart, and at the same time, it shows the spirit of the brand, bringing delicate, finely made and classic bakery. Giving a bite on Favor Desserts’ bakery, your ordinary life will be immersed with surprisingly joy, and that is the dream consumers have been yearning for.