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明之健 / 斛之品系列包裝/ Package

明之健—品牌形象識別整體規劃設計

歸返本質‧源於至好

「明之健」品牌以原生態種植傳統珍稀「鐵皮石斛」,以造福人們的健康為使命,研製系列天然有機保健產品,希冀人們回歸生命自然健康本質。品牌識別以石斛葉環繞石斛莖條的動感意象,表現充滿生氣的自然活力,傳遞「歸返本質・源於至好」的品牌初衷,期盼品牌能生生不息、永續傳承。產品包裝靈活應用品牌識別圖騰與色彩計畫,塑造「明之健」品牌專業且獨樹一格的個性樣貌。

Back to the Origin
The brand of MING ZI KIN has committed to the rare and indigenous planting of Dendrobium officinale Kimura et Migo, a rare tonic herb. Our mission is to develop a series of natural and organic healthy supplements available at market in hopes of helping people improve their health and returning to the natural essence of health in life. For the design of a brand identity, it focuses on using ‘vital Dendrobium nobile leaf’ to encircle ‘stem of Dendrobium officinale Kimura et Migo’ as the core of brand mark. It combines the linear flow of Dendrobium nobile leaf and lines and veined patterns of Dendrobium officinale Kimura et Migo to create the vigorous and lively tension of life,This design expresses the flourishing development of brand and an unremitting image of vitality symbolizes the original intention of ‘returning to the essence of health’ to carry on an endless and sustainable heritage. In the respect of product package, An agile application of brand identity totem and colors further shape the professional and unique brand personality of manifestations in MING ZI KIN.