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知味花生軟糖 三阿飴系列禮盒 / Package

產品系列命名「三阿飴」—〝飴〞有糖的意思,「三阿飴」即代表三種特色口味的香酥花生軟糖,同時諧音〝三阿姨〞,是具親切感、響亮好記又有趣的產品系列名稱。
三阿飴是出生在桃園龍潭的三姊妹,分別是喜歡竹炭口味的氣質內斂大阿飴、喜歡哇沙比口味的驚奇冒險二阿飴,以及喜歡紅麴口味的活力養生三阿飴。雖然是三姊妹,卻有著不同的個性和特殊喜好,唯一的共同點是從小吃著香酥花生軟糖長大,所以三阿飴最喜歡當地名產的香酥花生軟糖了。
「三阿飴」產品系列從故事中引領消費者進入「三阿飴」的世界,以文創表現手法,將主題角色以可愛手繪插圖,表現各自的人物個性,同時以生動活潑的話框方式呈現主題「三阿飴」,及鮮明濃郁、現代亮麗的色彩,貫穿延展整體系列設計,除了具有在地氛圍,同時又能引起年輕消費者興趣,是款具在地文化又有現代趣味個性的特色系列包裝設計。

The fondant series “San A-Yi” (three-flavored fondants) with “Yi” meaning sticky candy represents crispy peanut fondant in three distinguishing features of flavors. The homonym “San A-Yi” features a sense of geniality for a resonant name easily remembered and for the product series which are full of delight.
“San A-Yi” originating in Lungtan of Taoyuan County has three different flavors, No. 1 bamboo charcoal of internalized dispositions, No. 2 wasabi of marvelous adventure, and No. 3 red yeast rice of vitality. Despite being three sisters who have different personalities and special preference, they grew up eating their favorite crispy peanut fondant, their favorite local specialty as souvenir.
From the stories, the product series lead consumers to enter the world of “San A-Yi” that apply skills of cultural and creative expressions to the interpretation of personalities of thematic roles with lovely hand-painted illustrations. In the meantime, lively dialogue box is used to present the thematic “San A-Yi,” and vividly brilliant, rich and modern bright colors run through the design of overall series. In addition to local ambiance, the package series design featuring local culture, modern style, and personality can draw interest from young consumers.