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雞極本味 品牌識別/ Branding

「追求極致健康本味」

全新滴雞精品牌「雞極本味」,遵循傳統古法滴製,並融入現代生活風格思維,滿足現代人透過精釀香醇的黑羽美雞—滴雞精,日日飲用極致精華,積極回歸追求自然人生本質極致的健康本位。
設計運用品牌如美味雞湯的鵝黃色彩,與褐色以完美比例搭配,呈現產品精釀香醇的美味濃郁感受;極簡風格與巧妙的空間配置,打造品牌的獨特個性;黑羽美雞的黑白寫真,更打造出滴雞精精煉、古法的專業氛圍。
整體充滿朝氣的概念設計,是傳承古法的現代體現,表現品牌的專業與品質,帶領消費者回歸本質—「追求極致健康本味」。

The brand new drip chicken essence “CHI CHI CHOICE” follows the traditional, old-fashioned dripping making method and blends thoughts on style of modern life that leads modern people to an active pursuit of a intrinsic nature of ultimate health-based life by enjoying an ultimate drinking essence daily through the refined-brewing mellow, black-feathered chicken—drip chicken essence. The entire brand design applies the mellow yellow color of tasty chicken soup in matching up to brown color in perfect proportions that presents the product in a refined-brewing mellow, tasty, and strong feeling. The minimal style and clever spatial layout create unique features for the brand, and black-and-white photos of black-feathered chickens further create a professional of refined, old-fashioned way for drip chicken essence.
The entire conceptual design full of vigor follows the old-fashioned way of modern embodiment to express a professionalism and quality of a brand,leads consumers to return to nature — pursuing an ultimate health-based life.