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USE BRAND IMAGE
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​「挑茶驛站TIAO CHA STORE」品牌形象包裝整合設計/ Branding
「挑茶驛站TIAO CHA STORE」品牌形象包裝整合設計
以細膩小點組成品牌Logo,猶如飽含兒茶素的新鮮茶葉,在湯中緩緩舒張展開,茶香飄逸上升,同時表現出「精挑細選」的品牌精神。USE透過深入茶山產業文化,規畫現代東方新時尚茶品牌的新視覺感受,傳遞品牌的精緻獨特,打造悠然愜意的氛圍,引人入無限寬廣品味生活茶境之中,成就品牌最大價值。
「御品挑茶」系列包裝設計以〝等高線〞標示專業茶區獨特的地理位置,包裝色感如茶湯澄澈,散發清香,引領品茶生活文化如入仙境。 呈現現代時尚的新視覺感受,傳遞品牌的精緻獨特,讓人悠然於品味生活茶境之中。
 
A drop of water a drop of dew, a refreshing scent and tea leaves bring out a quality brand and a tea industry.
The logo of a new tea brand “Tiao Cha Store” is exquisitely formed with dots, just as catechin-rich fresh tea leaves extend in tea infusion that delivers the brand spirit of “Fastidious Selection.” We have presented a modern fashion of new sense of visual feeling to deliver the delicate uniqueness of the brand that leads consumers to enjoy a carefree and leisurely tea taste of life.