ALL  Branding  CI / VI  Logo  Package  Graphic  Photography 
明之健 / 斛之鮮系列包裝 / Package




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The brand of MING ZI KIN has committed to the rare and indigenous planting of Dendrobium officinale Kimura et Migo, a rare tonic herb. Our mission is to develop a series of natural and organic healthy supplements available at market in hopes of helping people improve their health and returning to the natural essence of health in life. For the design of a brand identity, it focuses on using ‘vital Dendrobium nobile leaf’ to encircle ‘stem of Dendrobium officinale Kimura et Migo’ as the core of brand mark. It combines the linear flow of Dendrobium nobile leaf and lines and veined patterns of Dendrobium officinale Kimura et Migo to create the vigorous and lively tension of life,This design expresses the flourishing development of brand and an unremitting image of vitality symbolizes the original intention of ‘returning to the essence of health’ to carry on an endless and sustainable heritage. In the respect of product package, An agile application of brand identity totem and colors further shape the professional and unique brand personality of manifestations in MING ZI KIN.